A concise guide to building a successful brand.
The book provides practical tips and insights for entrepreneurs and small businesses looking to establish and grow their brand identity.
To me, this book was not worth the read.
I'm on a journey to create a brand that last and I was hoping that this book could be a step in doing that (especially because it is so freaking cute 🥹). I was even more intrigued when I discovered that Yap started as a blogger. I mean, c'mon, she'd be the best guide to get from blogging hopeful to a household name, right?
However, I was left sorely disappointed when I opened it. You start with a quiz to discover your archetype, or personality. From there you jump around the book to get a deeper dive into that archetype.
In my opinion, this book could have been and should have been an interactive blog post.
Granted, I might not just be in the right mind frame to read it. So, if you feel like you may benefit from Yap's Little Brand Book, the book is linked for you.